HI&BYE is born
![](https://www.tendam.es/wp-content/uploads/2024/02/historia-hi-645x504.jpg)
HI&BYE is born
![](https://www.tendam.es/wp-content/uploads/2024/02/historia-kids-645x504.jpg)
Springfield Kids is born
![](https://www.tendam.es/wp-content/uploads/2024/02/historia-ooto-645x506.jpg)
We launch OOTO, a men’s only brand
![](https://www.tendam.es/wp-content/uploads/2024/02/historia-high-spirits-645x506.jpg)
We create High Spirits
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-omnicanal.png)
We open our multi-brand omnichannel platform to iconic third-party brands
![](https://www.tendam.es/wp-content/uploads/2024/05/historia-hoss-2-645x506.jpg)
We acquire HOSS INTROPIA to develop its growth strategy
![](https://www.tendam.es/wp-content/uploads/2023/11/2018-645x506.jpg)
The company becomes Tendam, the new corporate brand. Pedro del Hierro returns to MBFW (Mercedes-Benz Fashion Week) Madrid.
![](https://www.tendam.es/wp-content/uploads/2024/05/historia-cortefiel-2-645x507.png)
CVC and PAI Partners take a 100% stake in the company
![](https://www.tendam.es/wp-content/uploads/2023/11/2014-645x506.jpg)
Grupo Cortefiel wins the National Large Fashion Enterprise Award
![](https://www.tendam.es/wp-content/uploads/2023/11/2013-645x506.jpg)
Pedro del Hierro presents his first collection at the New York Fashion Week
![](https://www.tendam.es/wp-content/uploads/2023/11/2012-645x506.jpg)
All of the company’s brands become fully operational online
![](https://www.tendam.es/wp-content/uploads/2023/11/2006-645x506.jpg)
We launch Springfield Woman
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-grupo.png)
CVC, PAI Partners, and Permira take stakes in the company
![](https://www.tendam.es/wp-content/uploads/2024/05/historia-online3-1-645x506.jpg)
Women’secret becomes the group’s first brand to operate online
![](https://www.tendam.es/wp-content/uploads/2023/12/1992-645x506.jpg)
We buy the Pedro del Hierro
![](https://www.tendam.es/wp-content/uploads/2023/12/1993-645x506.jpg)
Women’secret, the intimate apparel and swimwear brand by women for women, is born
![](https://www.tendam.es/wp-content/uploads/2024/05/historia-escaparate-645x507.jpg)
International expansion begins with the opening of stores in Portugal and France
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-spf.jpg)
We create Springfield, the hallmark of young casual fashion
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-milano.jpg)
Milano, our brand specialising in tailoring, begins operating
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-eeuu.jpg)
Cortefiel exports to the US, where it is sold at Macy’s and Saks
![](https://www.tendam.es/wp-content/uploads/2023/12/1945-645x506.jpg)
The first men’s suits with the Cortefiel label leave the tailoring factory
![](https://www.tendam.es/wp-content/uploads/2024/03/historia-la-palma.jpg)
La Palma shirt factory opens
![](https://www.tendam.es/wp-content/uploads/2023/12/1880-645x506.jpg)
The García-Quirós brothers open a small haberdashery shop on Romanones street in Madrid